What Is Bounce Rate And How to Reduce Bounce Rate For Website


The very first question arises in your mind is what is bounce rate?

Bounce rate is the percentage of visitors to your site that only visit one page on your site then leaves. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is, the longer your potential customers or subscribers will be sticking around on your site. The bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space.

Websites that are excellent at solving information problems quickly often have high bounce rates, for example, a website that is designed to rank for question queries, offering specific and succinct answers, Users come in, get the answers they need, and leave; but come back often.

Bounce rate is web metric for measuring the quality of your site content, Accuracy and effectiveness of your website.

Bounce rate is easy to track with tools like Google Analytics. Such tools can show you the bounce rates on different pages of your website, how the user came to your site, how the bounce rate has changed over time, and other data so you can really dig into where you might have a leak.

As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.

Some tips for how to reduce bounce rate:

Slow Load Time:

The developer who built your site work on a particular search engine and fails to check its performance on another search engine. Unfortunately, parts of your site that load fine in one type of browser struggle in others. For internet users, the speed of your website is so important. If your site tack more load time because of useless widget or add or if you opted for the cheapest possible host, you might have shot yourself in the foot—because if visitors to your website want information, they may not be willing to wait for it. Try to get your webpage load time 10 second, this speed is essential for reducing bounce rate.

Inadequate Cellular Optimization:

The world is going with mobile technology, and if your website doesn’t at least include a responsive layout, your website bounce rate could reflect the loss of potential customers who are looking at you on their tablets or Smartphones.

Navigation Structure:

If the navigation structure of your website isn’t intuitive for your visitors, then they will likely not spend time figuring out what other pages they might like to visit. The most common reaction to not being able to find something that should be obvious is frustration – and if you’ve ever been on a web page where you can’t figure out how or where to navigate, this is exactly how you feel.

Poor Design:

Your content is good enough; it needs to be attractive; both in terms of graphical treatments and readability. The design might not be an issue for your website – but if your website bounce rate is over 60%, it might be worth taking a look at whether your site reflects modern design standard. A website that looks old style-it may in fact be seriously detrimental to your ability to get business online.

  • Have a clear purpose or call to action on the landing page – one of the biggest causes of a high bounce rate is visitor confusion.
  • Be wary of third-party content and widgets – they weigh down the site and increase load time.
  • Make sure your content is easy to read – be wary of font size and contrast, especially because a lot of browsing occurs on the small screens of mobile devices.

External Links:

This is a simple concept that is still often ignored, but if you’re going to link out to a resource on your website, make sure you have it open a new window instead of redirecting the user of your site.


If you are an affiliate marketer look at your keyword report and see which keywords correspond to high bounce rates. Buying most searched keywords is ultimately useless if you aren’t providing what the people searching for those words actually want.

Keeping your visitors on your site longer will increase the sales and/or subscribers.