High Ranking In Google Search Could Be your Failure Point


Any website owner wants their website on the top of the Google search engine result pages. Targeted and free organic traffic can bring only by a high-ranking in Google and More importantly, it also brings leads and prospective conversions.

It is a simple rule that if you are working to get your site on Top of Google’s search engine page, then it is necessary that Google love your website. But Google does not come with the promise of ongoing fidelity. Google has no loyalty to your website and because of this your ranking can become a potential point of failure.

Don’t misunderstand this as it does not mean that you shouldn’t work to get a high-ranking in Google. But there are lots of business owners who had worked very hard at it and they end up with unintentionally significant point of failure into their business plan and it’s not a good thing for any businessman.

Explanation of Mark Daoust on How Google Can Be a Single Point of Failure:

His website brokerage firm had a client who was thinking about divesting his network of websites. His network had dozens of sites which were generating a huge monthly profit without an extensive support staff. As they were helping him to prepare his websites for sale, they performed a detailed valuation, and determined the value was somewhat over $1 million for the entire network.

Shortly after this, disaster smacked. Google released the first Panda updates. In a single day, his earnings decreased and In just 24 hours, he lost $800,000 in total value.

Entire blame cannot be placed on Google, his client was the one who has built his business which was dependent on Google. His client was the one who strongly pursued a high-ranking in Google, and did not concentrate on any other sources of traffic, which is very much required.

So, here is the question: How much your website is dependent on Google? Don’t think that it couldn’t happen to you. There are thousands of online business owners, who had the same thought before the updates like Florida, the Panda, the Penguin, the EMD, and the list goes on.

If your website is overly dependent on Google, than It’s time to make a change.

4 Different Steps To Break Your Google Over-Dependency

The main thing required to break your dependency is to realize that Google is not the only source of traffic to your website on the Internet, nor is it always the best. By concentrating on four key areas, you will get some of the same results which you’re seeking from that high Google ranking.

Make “Micro-Conversions” Your New Favorite Word.

I am endeavoring to guess that the majority of visitor of your website do not become customers right away as This is a normal pattern for any website, and this is the place where micro-conversions can play a very important role in your business. The whole concept of micro-conversions are related to push people to give you permission to keep talking with them after they leave your website, no matter if it be through an email list, Facebook, twitter, linked in or any other social medium which provides the chance for conversation. Whole businesses can be built on micro-conversions, even without any help from Google.

Think Over Your Website.

If you are in an e-commerce business, recognize that your website displays just one channel where you can convert your visitors into customers. Amazon, Sears, Shopping.com, and many of other marketplaces which has a significant audience and provide you an opportunity to sell your goods. So, you can take advantage of these external channels.

Stop Thinking About Rankings; But Start Thinking Referrals.

You very well know that one key to ranking is links which you provides, and a key to long lasting rankings is quality links built naturally. So now it is important to know, how do you build quality links naturally? For that One way is to start thinking about quality resources for referral traffic from others rather than just provides a good link. Whenever you start thinking about your link building campaigns much more in terms of networking and also public relations, you’ll most likely find that the quality, long lasting links build themselves without having much help from you.

Build a list and make use it:

This point can be included in micro conversation point, but it is very important so it deserves a separate point. Once your visitors or customers opt in to your email list, you’re able to converse with them directly. It’s a much more direct conversation than writing a blog, or posting updates on social networks. Up to the time you’re providing valuable content to that list, the members will remain last long and you’ll have an audience for whenever you want to launch sell something new and if you lose your Google page rank than you can build an email list via different methods.

Remember that a high-ranking in Google should be an achievement that boosts your web site. But make sure that you don’t turn that top ranking into a probable failure point. By implementing new marketing methods, your website will be more stable, healthier, and most importantly, a far more valuable asset for you.