Categories
Affiliate Marketing

How not to commit affiliate fraud?

While tackling the ecommerce world and generating income through affiliate marketing is an intelligent business choice in today’s world. However, this process of earning can get bitter if you find yourself on the receiving end of affiliate marketing frauds. These tips and tricks mentioned below on preventing affiliate fraud can save you and your earnings.

Start by understanding Affiliate Marketing and relevant frauds

Affiliate Marketing

Affiliate Marketing

To understand the severity and types of affiliate marketing frauds, let’s first look at what affiliate marketing itself is. With this business method, companies collaborate with affiliate partners to promote and advertise their processes. There are some codes and unique links—any sales made through these end up with a commission going in the affiliate’s pocket as well.

Types of Affiliate Marketing Frauds

Affiliate Marketing

You will find the internet filled with different methods of fraud. Once you know about them, your chances of affiliate fraud detection and preventing affiliate fraud are high at an early stage. Here are some common types:

Traffic diverting is one type of fraud where scammers use parasite sites to use the traffic from a legitimate affiliate site such as yours.

Click fraud is another where scammers flood the PPC campaigns of legitimate affiliates with invalid clicks or frauds. AI and bots are used to do this.

Cookie stuffing is another standard method. Tons of cookies are placed on a user’s site to enter a commission in hacker’s pockets when users buy something.

Typosquatting is when a hacker uses a URL that’s pretty much identical to the company’s name to steal referrals from indirect links.

Tips to prevent Affiliate Marketing Fraud

  • Monitor your traffic

Preventing affiliate fraud can be an easy chore with active monitoring. Moreover, you can use tons of tools to monitor the traffic you are receiving in today’s world. Keep a close eye on your market traffic as well as program analytics to gauge any affiliate marketing frauds coming your way. Keep an eye out for a sudden increase in traffic or a high number of transactions from a single IP.

  • Vet your partners

The earliest stages of affiliate fraud detection include covering all your ground. This means vetting not just your traffic but your partners as well. You should know who you are into business with. While picking a partner, opt for people who have proof and can give examples of their older monetization projects and campaigns they were a part of.

Moreover, you also need to check if their sites are new, complete, and valid. Preventing affiliate fraud can be easier once this screening process is carried out thoroughly.

  • Action against red flags

There can be some hurdles along the way. However, the intelligent thing to do is take action as quickly as possible after affiliate fraud detection. Sometimes, some abnormalities might occur that won’t directly equate to cybercriminal activity, but it’s better to be safe than sorry.

Keep a close eye on the activity on your site. If there is one user repeatedly getting flagged for violation of terms and conditions, it is wise to get rid of them. Losing one potential user is always better than compromising the entire campaign. You can block any such suspicious IP addresses immediately to nip it in the bud.

  • Elaborate your terms and conditions

Another simple tip for preventing affiliate fraud is to be clear in your terms and conditions. Take this part of your site to elaborate on all the details. You can also use this part of the site to scare away any potential fraudsters.

First off, to prevent affiliate fraud, you need to outline which type of traffic you will allow and which type won’t be acceptable. With strict terms and conditions, you are sending out a zero-fraud tolerance message and getting a legal stance as well.

Preventing affiliate fraud can be easy if you do your fair share of research before and during your affiliate marketing campaigns. When you do research before, it is done to vet your partners, while the study done during the campaign is done to monitor your traffic.

Categories
Shopify Store

A Complete Guide to Understanding the Intricacies of Shopify Stores and More!

Is Shopify here to stay?

When the question arises whether something is here to stay or not, the first idea that comes to mind is the current and possible future success rate of the said venture. The same is the case when we talk about Shopify shopping. Fortunately for all the digital marketers out there and us, the statistics are amazingly positive. With more than 5,300 Shopify stores in just 2021, there are over 1,000,000 businesses that are being operated in around 175 countries.

These basic statistics provide a clear indication that it looks like the concept of Shopify shopping through Shopify stores and apps is here to stay. But what is Shopify? Let’s see.

What is Shopify?

Before we address other queries regarding Shopify stores and the concept of Shopify shopping, let’s first answer the most basic question. What is Shopify? An e-commerce site, Shopify, allows individuals to set up their store online and get to selling.

It is a subscription-based tool and offers both physical and online selling opportunism to its users. This eCommerce platform is the perfect tool out there for all people who wish to start selling immediately without having to set up a brick-and-mortar store.

How do Shopify stores work?

Shopify stores

Are you ready to kickstart your selling business as well? Read on to understand the functionality of Shopify stores and the entire Shopify shopping process.

Using Shopify is pretty much the same as conducting any other business. However, it comes with the added benefit of a higher level of structure and security. When you first step out into this selling market, there are certain things you will have to do.

The first and foremost job would be to establish a storefront to get their Shopify stores ready. Here, various products can be displayed, and sellers can carry out other tasks as well. All the work involving interactions with the buyers, payment methods, etc., will be dealt with through these Shopify stores.

This software also provides various tools to the sellers to carry out these activities with utmost efficiency. Think of Shopify as your selling mentor who will be guiding you through the entire selling process.

Types of Shopify stores

When you venture out into this marketplace, you will have to pick a product you wish to sell. This will be entirely up to you. There are five common types of Shopify stores out there, which includes the following:

  • General stores
  • Niche-specific stores
  • Single product store
  • Personal product store
  • Hybrid store

Each of the names is pretty self-explanatory. For instance, general stores will be much like your available stores that offer all products. Niche-specific stores would target items from a specific niche. Single product stores would sell just one product, and personal product ones are where you can sell your unique items. Hybrid stores are a mixture of niche and general stores.

Benefits of Shopify

Many sellers are still confused as to whether they should use Shopify to sell their products or not. Here are some significant benefits of using this platform.

Detailed reporting

When you carry out selling in physical stores on your own or any other platforms, chances are it will be pretty tricky for you to obtain detailed reporting on your daily activity and progress. You might need to hire an individual to do this job. On the other hand, Shopify comes equipped with a wide range of data and reports that show you the performance of your business.

Cloud-based network

When it comes to other platforms, the system is usually a server instead of a cloud network. The downfall with servers is that they can crash at crucial times, leading to losses and wastage of time. Based on a cloud network, Shopify is one platform that will rarely crash and hence allow you to navigate your business smoothly.

Plenty of options

Another great thing about Shopify is that it is designed for a vast range of people. With different options and plans available, sellers can pick one that fits their budget well. There is no one-size-fits-all approach here, which makes it very user-friendly.

Free features available

Selling has been made a lot more convenient with Shopify stores. From free themes that can kickstart your store to customization options and a variety of branding styles, Shopify offers it all. Even a wide range of free fonts, color schemes, and eCommerce-themed stock photos are available for sellers to use.

All in all, by offering a myriad of benefits to both buyers and sellers, Shopify has made it to the list of the best-selling platforms out there. People can easily set up their Shopify stores and get the revenue rolling in, in no time.

Is Shopify here to stay – The verdict

Of course, yes. The e-Commerce industry is booming, and a platform like Shopify, with attractive features and benefits, seems to have a promising future.

Categories
Native Advertising

How Does Native Advertising Work – All You Need To Know

Have you been in the market for a while now and would like to expand your horizons? Are you having a look at different digital advertising options and would like to learn about native advertising and how native advertising works?

Mentioned below are all the details about native advertising along with the native advertising benefits.

What is native advertising?

Before you get to know how native advertising works, it’s important you know the basics about it. To make things simple, native advertising is the concept of creating ads that are consistent with the platform’s behavior. Native advertising refers to paid advertisements designed to match the look of the media format they appear in. This makes you think that the ad belongs to the platform and is relatable to the content you are consuming. Native advertising helps add value to the business marketing and also provides organic search results to the audience.

How does native advertising work?

Native advertising is designed in a way that makes it harder for you to ignore the advert, and you end up paying attention to it. This advertisement blends well with the page you are visiting, and unlike other advertisements, you don’t end up clicking on the cross in the corner. Do you know what native advertising best practices are? This form of advertising helps you connect with the targeted audience according to their liking and format choice. Even though you may not realize it, native advertising is all around you. For example, after Stranger Things premiered on Netflix, Spotify allowed users to log in and listen to a playlist according to the characters on the show.

Why is native advertising important?

Now that you’re aware of how native advertising works, you should know whether it is good for your business or not.

Native advertising benefits your business and brand by bringing in more authenticity and organic reach from the audience. It helps target specific people in an easy manner through the use of technology and generates a good response rate. If you feel that the same old business or digital marketing tactics haven’t been working for you, then native advertising is a must-try. This advertising will help the audience trust your content and bring them together.

What are the benefits of native advertising?

Every other day people are bombarded with multiple advertisements online, but only a few realize the native advertising benefits. Despite learning about how native advertising works, are you still unsure if you want to opt for it? If yes, then we bring you some native advertising benefits which might change your mind.

  • It is non-disruptive

It is no secret that people hate random ads on their web pages, especially when they are in the middle of an important task. While banner or traditional ads disrupt your browsing experience by popping up everywhere, native advertisements are the opposite. Research says that people prefer looking at native advertisements because they match the website you’re visiting and do not irritate users.

  • It helps build brand awareness

As mentioned above as well, native advertising helps reach out to an organic audience and the right target market. It makes your content attractive, easy to consume, and has higher chances of going viral. Moreover, if you share informative content that the users like, they might share the content and promote your business for free in their circle or on social media.

  • It improves brand credibility

Another reason why native advertising best practices is because it encourages you to build a relationship with customers based on trust. Through properly designed ads, it increases chances of customer loyalty, adds value to the promotional content, and displays ads on trustworthy and popular websites. It brings higher engagement rates and improves your digital marketing strategy compared to traditional advertising methods like banners.

Native advertising can be incredibly effective if you are sure about how does native advertising work. To make sure that your expectations are met, follow the criteria required and be patient for the results to come out. Remember that native advertising is not magic, so things will take a while to work out. Ensure that your ads are informational and promotional both and are catchy enough to attract the right audience.

Categories
Affiliate Marketing

Is Affiliate Marketing The Right Option For You?

Websites use affiliate marketing to grow sales without the need for traditional advertising strategies. However, developing affiliate marketing programs is a long-winded process that isn’t suitable for everyone. 

But despite the challenges, business spending on affiliate marketing continues to grow, exceeding $8 billion by 2022, an increase of 52% from 2017. 

If you find the right market and use the concept of affiliate marketing effectively, then you may be able to see a significant boost to your marketing and sales activities. But, even then, how can you tell if it’ll be worth the effort? 

Businesses have unique needs and priorities, so it can get confusing to know where to start.

Affiliate programs are a good fit for your business if they can:

Help You Achieve Your Targets

Most affiliates create a direct relationship with their target audience through blogs, videos, websites, videos, and social media. Therefore, it is imperative for you to understand your marketing and sales journey and then determine if affiliate marketing will be the right fit.

Let’s suppose your products are sold primarily through channels in addition to your website or resellers. This makes it challenging to implement affiliate marketing and may also lower your chance of success. 

The primary reason for this is that it can be hard to track the progress, and also, the way resellers fulfill orders and interact with the audience can affect its chances of success.

On the contrary, if your products are competitive, for example, utilities, security, and creative software, affiliate marketing could work. The same goes if you are selling via your website for the most part.

Additionally, it has been found that affiliate marketers factor in “product relevance” when choosing an affiliate program. It is the leading factor, at 18.5 percent. This shows the importance of selecting the right industry when considering affiliate marketing.

Complement Your Existing Marketing Strategy

Different affiliates offer their own unique modes of promotion to help build awareness for the products you offer. For example, they may use media, SEO, influencers, content, deals/coupons, etc., to get the word out about your offerings. 

However, the best kind of affiliate program is one that complements your existing marketing strategy.

For example, if you are using an email campaign designed in-house to drive sales, it may be troubling to find qualified leads to include within the email funnel. 

Such a case may prompt the need for an SEO or other content-type affiliate that specializes in your vertical and can send leads towards your website so they can download your trial or sign up for your newsletter. This will help build a way for you to follow up with your leads through email marketing.

Influencer and content affiliates can, in a similar way, help you build brand awareness in competitive markets. All you need to do is build a viable strategy that includes sharing product reviews and comparisons, special offers, and providing product information effectively. 

In Conclusion

It’ll take a considerable amount of time and hard work to develop a profitable affiliate program. In addition, it takes effort and time to recruit new affiliates and keep them updated on important content, promotions, and product news. Thus, keep this in mind when you start on your affiliate marketing journey.

Ideally, the affiliate program’s responsibilities should be taken on by an experienced team or person. At the very least, there should be a person who can help recruit new affiliates, relay them information such as special offers and product releases and provide support to affiliates when needed.

Categories
Trade Show Nework

Network Like A Beast At A Trade Show

Trade show season is perfect for catching up with old customers and making connections with new ones. It is also a brilliant opportunity to connect with other industry professionals and tell them about your budding business. 

However, trade shows are short events that are usually crowded with numerous small businesses kiosks. So how can you make sure to make the most out of this relatively short event?

Here are a few tips to remember if you want to make quality connections with vendors and potential customers:

Set Clear Goals

There are many reasons for attending trade shows: to look for competitor profiles and strategies, hash out potential prospects, or discover new budding opportunities in the market. Having a clear-cut objective of what you want out of your trade show can help you develop viable strategies to connect with people. Setting objectives before attending a trade show will also prevent you from wasting unnecessary time at the event.

Engage In Relevant Conversations

As important as engaging in conversations with industry professionals and customers, it is equally important to participate in relevant discussions that can benefit your business the most. If you have set objectives in your mind to achieve before your trade show, you will also know what conversations to help you reach those goals. 

However, keep in mind that relevant discussions are not only the ones that can benefit your business directly. Even discussions about the market landscape, and new opportunities, in general, can give you valuable insights into how companies will evolve in the coming years. 

Taking part in discussions is also a valuable way of making your name known amongst professionals and vendors. 

Always Have Your Business Cards Ready

The thing at trade shows is that you can meet anyone at any given time. This is why it is essential to have a stack of business cards near you or with you in your pockets where you can easily reach them. So either carry a pouch with your relevant business cards and contact details or if you think they can be safe in your pocket, go for it! At the same time, receiving business cards is also important, so make sure you have a separate place to keep those safe too! 

Don’t Forget To Connect With People – Even After The Event

Remember, your efforts to make connections do not have to end with the trade show. Once you get home, try to connect with these individuals on social media or send them invites to your next event or discussion. This improves your chances of forming digital connections and increases the probability of being accepted into new business circles. 

Conclusion

Trade shows can be crowded and overwhelming. As a result, many people may feel awkward approaching new prospects or confused about participating in discussions. However, with adequate planning and organization, you can plan your pitch well to help you start a conversation with any lead or professional you approach and have a positive networking experience.

Categories
Affiliate Marketing

Secrets To Affiliate Marketing Exposed

A best-selling product, breakthrough technology, or a brilliant strategy can put you in a competitive position, but only a solid implementation can help you maintain that place. 

All successful marketers know essential marketing techniques and learn from their experience. There are no hacks or loopholes that can help them win the system.

However, there are tried and tested tactics based on dependable frameworks. They work every time and offer impactful results. Affiliate marketing is one such strategy that enables marketers to promote their products and services.

Although there are various techniques for effective affiliate marketing and multiple strategies that you can test, here are fundamental affiliate marketing secrets that serve as building blocks of a successful marketing campaign.

Understanding Your Audience’s Requirements Is Crucial

As you start to choose products, create content, or even set up your website, it is essential to ask yourself critical questions related to your target audience. For example, who are your buyers, what are their problems, challenges, and needs?

And once you comprehend your audience’s core requirements and reasons for purchasing your product, you can create content around topics that address their needs and emphasize the products’ benefits instead of merely promoting their features.

You Play A Vital Role

It is vital to comprehend and fully appreciate the prominence of your position in the affiliate marketing journey. As an affiliate marketer, you are a connector between the supplier and the customer.

But you need to provide added value to the customers so that they have a solid reason to browse your website rather than the direct source.

Authentic Experiences Matter

Trust is crucial for selling online.

When you deliver an authentic experience to your visitors beyond the product sales page that you are promoting, you build trust, especially with new customers.

The most competent affiliate marketers stay ahead of the competition by developing credible and authentic content based on personal experiences. Try not to rehash the content that is already present on the internet.

For instance, an affiliate marketer’s product review doesn’t read like advertisements. Instead, they properly discuss the advantages and cons of a particular product in detail. This helps the readers figure out if that’s an appropriate product for them.

Doing so instantly makes your suggestions/recommendations more reliable, giving you a higher click-through rate than the sites that incessantly publish promotional content. And this is precisely why a credible affiliate marketer gets ten times more sales from similar traffic than a newbie.

Combat Your Fear of Selling

When you take on the right approach and strategy, customers purchase from you and recommend it to others, ultimately growing your customer base. 

It is more about building trust with your customers than selling the products. Indicating them that you care for them, understand them, and are willing to solve their problems makes a significant difference.

Problem-solving is key. The top affiliate marketers ensure that with the traditional product reviews, they also post a greater volume of content related to problem-solving while targeting different aspects of your niche.

Email Marketing Offers Stellar Results

While most affiliate marketing newbies, specifically those marketing Amazon products, consider email marketing ineffective, every established affiliate marketer takes email list building as a critical component of a great affiliate marketing strategy.

In fact, as per the survey by Affiliate Summit, email is a significant traffic source for about 42 percent of affiliate marketers. This gives you continuous access to your intended audience, letting you provide your subscribers with massive value through emails.

Wrapping Up

The secret to an effective affiliate program is to reach its true potential as it continues to evolve. 

The above-mentioned affiliate marketing secrets provide more value to the end-user than merely pitching products, writing fake product reviews, or spamming random products at individuals.

Most importantly, you need to connect customer pain points with practical solutions and be a problem solver instead of just selling on your product specifications and features.

Categories
Affiliate Network

Factors To Consider When Choosing An Affiliate Network

If you are an ecommerce business owner who wants to leverage affiliate marketing to grow your brand, but you have no idea how to choose the right network, then you are at the right place. 

Affiliate networks are seen as all-in-one solutions that take care of your affiliate program’s payment, reporting, and tracking needs. 

The latest trends have shown that over 94 percent of publishers use multiple affiliate networks for marketing. This shows how important it can be in predicting the success of your venture.

The affiliate network you choose will significantly influence your programs, so you will have to be wise while making this decision. Let’s explore the considerations involved in choosing the right affiliate network for you.

Who Are Your Affiliate Targets?

The first question to ask yourself is: Which affiliate type will I target during the affiliate recruitment process?

There are various affiliate networks to select from, many of which specialize in particular niches, such as wellness, sports, weddings, etc. You might be looking for affiliates who belong to a specific niche, so look for the network that already contains the kinds of affiliates you seek.

Check The Networks Of Your Competitors

Consider running a complete competitive intelligence analysis before launching an affiliate program. This can help you choose a network that will work well for you. In addition, getting an overview of your competitors’ networks to run their programs can help you decide too.

However, do not just see how many competitors are running their programs on a particular network; consider their success rate. If they are successful, you should consider that this network will help you find your affiliates.

Look For A Suitable Tracking Solution

Some may be okay with basic tracking, but other entrepreneurs may want to track their success in detail. Determine the kind of tracking solution you’ll need prior to selecting your network. For example, if your program will focus on sales or specific affiliate-referred leads, you will have to find a solution that can do that for you.

How Much Are You Willing To Invest?

Affiliate networks are available for varying costs, charging merchants in different ways. A common way they do so is by charging a set-up fee along with monthly minimums if the sales levels are not achieved. In addition, some platforms charge pre-set monthly fees. 

More extensive affiliate programs may find it better for them to choose the latter as otherwise, they will have to cut their profit. Smaller programs that have just started should opt for a commission model. Be vary of monthly minimums, however, as they can add up. 

There are other things to keep in mind as well, such as how long your contract will be with the network you choose. Sometimes, you can go month-to-month, but you have to sign a one-year plus contract to stay with the network.

In Conclusion

These are the most essential factors affiliate marketers should consider when selecting a network. You should also keep in mind that these factors apply every time you choose a network, so even if you have a bit of experience, you should check to make sure these aspects are being checked out.

Categories
Affiliate Marketing

SEO Hacks for Affiliate Marketing

Experts make affiliate marketing seem easy-breezy, but that isn’t always the case. In fact, you may even have seen online ads claiming that the newest affiliate expert can help you make millions in a couple of weeks.

However, these claims aren’t realistic in the slightest. Real experts of affiliate marketing will tell you that building a profitable strategy takes time.

But, don’t start worrying just yet because some tactics can speed up the process considerably. These SEO hacks make your affiliate site more attractive, helping you grow traffic and, in turn, make your marketing strong.

Let’s explore some of these SEO techniques:

Maximize The ROI On Your Content Through Proper Keyword Research

If you want to increase organic traffic to your site quickly, you will need to do proper keyword research. Research shows that affiliate sites that use an optimized keyword targeting strategy can get seven times the average number of conversions.

It usually entails making a content calendar that plans out what you will be writing about. This will help you make double the profit after your website has gained authority and keywords start to rank naturally.

Optimize SERP and Snippet Features

Ahrefs has estimated that Featured Snippets are present within 12.3 percent of search results. But, more importantly, over 8.6 percent of clicks on a search page are Featured Snippets, making this an optimal opportunity for you to scale your traffic.

To optimize your Featured Snippets and other SERP features, you can add FAQs and a “summary” paragraph to your content.

Featured Snippets account for 41.59 percent of searches that center around a question. So, if you are writing a 2000 word article whose primary focus is to answer one or two central questions, you should also include a summary of those answers towards the end.

Simply write the central question within an h2 or h3 and answer it in a paragraph. Research also shows that the average length of Featured Snippets is 46 words, so limit your paragraph to a maximum of 50 words. This will improve the chances of your page getting listed as a Featured Snippet.

FAQ sections can be leveraged in the same way.

Increase Your Website’s Loading Speed By 2x

A great mistake affiliate marketers make is ignoring the site speed. You can lose customers to slow websites as bounce rates are increased by 50 percent if a page takes two or more seconds to load.

Optimizing site speed is an ongoing process. Keeping that in mind, these are ways to increase your site speed ASAP, i.e., compressing image file sizes and setting up browser caching.

For users who do not use WordPress, use TinyPNG to compress the images on your website and re-upload them. Next, set up browser caching.

For those who do use WordPress, you can set up WP Rocket and TinyPNG by downloading them. However, do make sure to check your website’s functionality once you have set up new plugins, so you know whether they work on your website.

In Conclusion

Now that you know how to hack the affiliate marketing system, you can increase your profits with minimal and more focused efforts. These tips are tried and tested and can easily be applied by all affiliate marketers.

 

Categories
Display Advertising

What Is Display Advertising?

Display advertising is a creative pull strategy to get the audience to take a particular action on your landing page. It uses videos, banner ads, or other forms of appealing, eye-catching advertising content to successfully convince the target audience to click through to the landing page and hit the buy button. 

This modern approach towards marketing and audience engagement can serve several other purposes, making it an attractive option for marketers in these competitive times. 

With that in mind, let’s explore why it may be a good idea for you to invest in a display ad campaign. 

How Can Display Advertising Help Your Business?

Display ad campaigns are usually run through advertising networks like Facebook Advertising and Google Ads. You can leverage the power of these platforms to target the right kind of audiences for your business and use advertising formats that are bound to appeal to them.

Listed below are a few ways it may help your business:

Create Visual Appeal For Your Products

Display ads bring you a vast space to reflect creativity. You could use animations, colors, unique text, images, or any other form of compelling content that fits your brand personality. However, the emphasis should be on drawing the viewer’s attention. 

The better you do at producing content, the higher the click-through rate you could generate. 

Enhance Brand Awareness

Research shows that digital display advertising can boost your brand awareness by 21%. Unlike the above-the-line methods, display advertising can reach many people as it sustains no bounds. Therefore, whatever locality your target audience is in, display advertising can reach them quickly. 

If you’re shopping online, the Google Display Network will potentially show you ads of complementary and supplementary products. In addition, the imagery and visuals they offer will undoubtedly create space in your mind in the form of awareness of those brands.

Take Advantage Of Remarketing Opportunities

You must’ve seen products that you’ve previously checked out on websites appearing on your social media newsfeed frequently. This is because the website is tracking you. It shows you the same product again to come again and take a step further this time: making a purchase. 

Retargeting can be in different forms, such as lookalike, cross-selling and upselling. All these methods bring significant traffic to landing pages and are pretty effective in uplifting conversion rates. 

Track Progress Of Your Ad Campaign 

The essence lies in knowing how effective your campaigns have been to help you design your next strategy even better. The Google Display Network and Facebook Advertising generate reports on how valuable the clicks have been. 

The view-through windows are constantly monitoring who clicks on your ads and at what time. This information is beneficial as you do not have to guess about the performance of your ads. This way, you can correctly interpret what can help you succeed and which strategy might not be your best bet. 

In Conclusion

Brand salience and awareness can lead to brand resonance and loyalty, and display advertisements are a great way to enhance all those metrics. With suitable online ads, you can help consumers walk the path to awareness and recall. You can even inspire them to take the following steps of consideration and conversion, helping strengthen brand loyalty for you. 

Categories
Google Ads

Cracking The Google Ads Code: How To Win At Google Ads

Did you know that Google ads offer a 200% ROI? On every dollar spent by an advertiser, they earn two in return. It is undeniably the best way for businesses to market themselves. However, search marketers usually spend most of their time analyzing SEO algorithms, trying to reverse-engineer the factors that help your website rank organically.

There is not enough focus on paid search, even though PPC is also driven through the Quality score algorithm, similar to SEO. It is used to determine cost per click, ad position, and other factors.

To crack the code, all you have to do is understand the inner workings of the Quality score.

This article will help you understand the impact of Quality score on cost per conversion and cost per click. By the end, you will be able to make sense of how Google calculates the score and get tips on conquering Google ads and improving ROI.

The Impact of Quality score on Ad Position

Quality score is a metric used by Google to grade how relevant ads and keywords within your Google Ads account are. The report is quantified and revealed on a scale of 1, being awful, to 10, being unique.

Why does the quality matter? 

Because irrelevant ads don’t appeal to users, and that’s why Google takes extreme care to only show your ads to people who have shown interest in what you’re selling. Instead, they want to showcase clickable ads, as more clicks equal more payments. 

The Impact of Quality score On CPC

Quality score is also used to determine the amount you are charged per click. The formula used to calculate cost per click is Ad Rank Of the ad directly below yours/ your Quality score + $0.01.

To put it simply, if your Quality score is high, your CPC discount will be just as high. But, conversely, if your Quality scores are low, you will have to pay more. 

What Is Considered To Be A Good Quality score?

Typically, you don’t see 10s across the board when it comes to keyword quality scores. However, there will be a mix of scores; the average score you see nowadays is 5. 

Note down this information and apply the correct formula used to calculate CPC.

For example, if your average score is 5/10, you can get a 50% discount on your CPC. On the other hand, with a quality score below average, such as 1/10 on average, your CPC will be increased by 400%.

Quality score: Impact on Cost Per Acquisition 

PPC is great for businesses dependent on direct response/lead-generation marketing, such as ecommerce websites. And obviously, they would be more concerned about the cost per acquisition/conversion (CPA) than CPC.

This is because you can get a better profit if you get a high volume of clicks charged at $50 than at $20 per click. Data shows that high-quality scores are directly correlated with low CPAs. 

In summary, if you have a below-average Quality score, you will have to pay as much as 64 percent per conversion than the average advertiser. Your CPA will drop 16% per point above the average. Contrarily, each point below the average score of 5/10 will cause the CPA to rise by an average of 16%.

How To Improve Quality scores

It is not evident that Quality score is the key to winning at Google Ads. Instead, the way Google calculates Quality scores is through the Click-Through Rate (CTR). This means that it should be your main focus if you want to improve your score.

The CTR per PPC can vary from a minimum of 0.1% to a maximum of 70%. This is because many CTRs are dependent on commercial intent, which entails that people will click on ads if they find what they are looking to buy.

Thus, you need to focus on commercial intent keywords, including product and services names and authentic brands and products—for example, Philips Air Fryer, software management services, high-speed laptops, etc. 

In Conclusion

That’s it. That’s your guide to making the most of your Google Ads campaigns. 

Remember, it’s easy to get caught up in the technicalities of AdWords. Don’t worry about all that tactical stuff. Just concentrate on keeping your Quality score up, write great ads, get the keywords right, and your AdWords campaign will be successful.