Facebook Ads

Basics Of Facebook Ads

There are many worthy reasons to invest your time, money, and resources into Facebook Ads. First, you get immense creative control over your ads. In fact, the powerful customizations can get quite overwhelming if you don’t take the time to first figure out what you want from your ads.

Next, the retargeting and targeting options are exceptional, and they are even interlinked with Instagram so that you can show the same ads on two platforms at once. This way, you can efficiently run a comprehensive campaign that connects you to audiences across both platforms.

Facebook ads have the potential to reach more than 2.18 billion users, providing marketers access to a large audience and giving them the tools to build and maintain brand presence and promote offerings effectively. Moreover, it provides the highest ROI among all the other paid advertising channels.

Also, it doesn’t hurt that Facebook Ads are more affordable than alternatives like Google AdWords. All you need to do is make sure that your ad campaigns get a high relevance score. 

Here’s how you can get started on your journey to building a stellar Facebook ad campaign: 

Develop Your Strategy

Before you start considering Facebook Ads, it is essential to have a proper strategy in place. Without it, you may get overwhelmed by all the options and end up developing an ad campaign that isn’t effective and doesn’t target the intended audience.

Understand The Purpose Of  Your Ad

It’s imperative to plan what goals you aim to achieve because Facebook optimizes ad placements depending on your specific purpose. Aiming for appropriate goals can help you lower your cost per click and enhance your results in some scenarios.

Target Your Intended Audience

Start your ad campaign creation with a solid understanding of who you aim to target. Once you have decided on that, you can successfully make a road map and strategize your efforts.

So, for starters, understand the various targeting methods that Facebook offers and select one that’s right for you. You could even get into details with layered targeting options, so use them to your advantage.

Choose Preferred Display And Placements

Choose apps, devices, and placements where your ad will be displayed. You can opt for desktop only, mobile, or a combination of the two. You also have various options on Facebook, many on Instagram, and the audience network.

Set Your Budget

Now, you must choose the budget for your ad campaign, schedule your ads, and choose an optimization method. 

You can opt for a daily budget or a lifetime budget and have your advertisements run indefinitely or be organized to start and end on specific dates. You can even opt for dayparting, which lets you run your promotions only on certain days or at certain times of the week.

Choose The Appropriate Ad Format

Facebook offers various incredible ad formats. Choose the most appropriate and suitable one from the following that fits your content, copy, and strategy.

  • Video ads
  • Single image ads
  • Canvas ads
  • Carousel ads, which enable you to display several pictures and videos 
  • Collections

Gauge Your Ads’ Performance 

Finally, once your campaign is up and running, it is vital to monitor it carefully. That way, you will track if your campaign starts to see an increase in CPC after a higher frequency. You can then see what kind of ads work for your intended audience and how you can enhance your campaign efforts to connect and interact with the audience effectively.

Wrapping Up

Any brand serious about promoting their business on social media must pay adequate attention to the Facebook platform. Facebook Ads offers many options for you to choose from, and once you get familiar with them, it is possible to promote your brands to some exciting results.

Affiliate Marketing


What is Affiliate Marketing?

How Affiliate Marketing Works

Affiliate marketing enables businesses to generate traffic, drive sales and conversions and boost their revenue. In fact, 84% of publishers and 81% of brands leverage affiliate marketing to promote their product.

The Internet is the biggest reason why businesses are witnessing a rise in the importance of affiliate marketing. According to Statista, businesses will be spending $8.2 billion on affiliate marketing in the U.S. by 2022.

So, let’s find out what affiliate marketing really is and how it can benefit a business.

What is Affiliate Marketing?

Affiliate marketing involves a person or website that promotes the products of other companies or drives sales. Each time someone purchases through an affiliate link, the affiliate marketer earns a commission.

To determine the sales made by the affiliate marketer, businesses can track the affiliate links and analyze the amount of traffic that was sent to each product.

How Does Affiliate Marketing Work?

Affiliate marketing works by leveraging the skills and responsibilities of each individual involved in the process.

There are three main parties involved:

Seller And Product Creators

Over here, the seller does not need to be actively involved in the marketing and selling process. Instead, the seller (product creator, an independent merchant, or vendor) reaches a new audience or tries to drive conversions through affiliate websites.

The Affiliate/Publisher

The affiliate can be a website, a person, or a company that promotes the product to the audience in an attractive way. The affiliate usually has a large following audience, sothey have r to ‘influence’ customers and persuade them why the product is beneficial for them.

The Consumer

The consumers are the main drivers of affiliate marketing, whether they know it or not. They purchase products through codes given by affiliates (influencers), websites, social media, and blogs. Sometimes a consumer’s are honest with their customers and are upfront about receiving commission for thwayles. Other times, the consumers is utterly oblivious to the affiliate marketing structure behind sales.

Either way, it is the consumer who gives the affiliate enough power to be able to make a sale through buying the products marketed by them.

How To Become An Online Affiliate Marketer?

There are four easy steps to becoming an affiliate marketer:

Review Products In A Particular Niche

This is the easiest step because, unlike a merchant or a product creator, you don’t have to create a product or a map to market a product to a certain niche. All you have to do is, find a niche that interests you and that you have knowledge on. And then start by reviewing and talking publicly about those products. What do you think many book bloggers do? They talk about books and check new releases to create awareness about a book. You can do this easily by starting a YouTube channel or uploading written posts on Instagram.

Find Ways To Connect With Your Audience

Once you have figured out your niche, collect their emails and their account handles, so that when you post a new video or a picture, you can easily send them an update or a notification to check out the content.

Use Joint Ventures

Use joint ventures like collaborating with other influencers in the niche and with other brands related to your product that can help grow your email list to increase sales in a short period. You can also hold webinars to educate the audience about your product and engage with them about any questions that they might have.

Finally, Think About Paid Advertising

Once your online channel starts picking up pace and growing your audience, you can now monetize your content with pay-per-click advertising.

To Conclude

Affiliate marketing is a brilliant idea for those who want to control their income while simultaneously marketing products they’re interested in. It is also an easy way to have a passive income from the comfort of your home.

Ready to start making money? Sign up here.