Conversation Rate Optimization Strategy


SEO Increase website traffic to the site, but conversion optimization facilitates website performance by increasing sales, click-through rates and other described objectives. Conversion Rate Optimization and Search Engine Optimization (SEO) are two support beams of an overall marketing strategy. Without conversions, there are only visitors, which is no main point here at all.


A conversion is what you want a user to do once he or she gets to a webpage. Every site has different conversion objectives and it is important to determine what a conversion means: a phone call, a subscription to a newsletter, purchase of a product, a download — anything that is most precious to your business. The first step to implementing a healthy CRO technique is research. So as to set targets for site activity and conversions, you have to know where to begin. Start by data mining with current analytics to set up initial traffic, bounce rate and conversion metrics.

Compare your site to that of your opponents to not only figure out what components might be losing, but also to see how they fit in the market space you occupy. Evaluation pricing structures, offerings and how your competitors interact with your mutual audience. Also analyze if your competitors are following best methods in CRO strategy to determine a baseline for yourself.

Creative development:

It is important to understand that in the conversion process, users go from researcher to shopper to buyer when looking to buy online. In most cases, user researches products then make a choice and turn into shoppers. The shoppers become buyers once they have decided on one of the handful of sites that sell the product they are shopping for.

No detail can be overlooked in conversion optimization:

  • Color
  • Size
  • Speed
  • Legibility
  • Layout
  • Shape (of call-to-action buttons, for example)
  • Proximity (grouping related elements on the page)
  • Contrast (of the color scheme)
  • Alignment
  • Flow
  • Benefits
  • Call-to-action
  • Fields (types of questions you ask in a form, for example)
  • Confidence building


As a CRO company, practice and advocate continual testing because any changes to a page can potentially have a bad effect on conversion rates. When adverse outcomes are produced as a result, it’s important to keep the learning experience in mind. This is, after all, testing. However, knowledgeable testing seldom produces negative results, and even in the instance that negative results occur, you are not bound by those results in a live Web environment.


Testing of added conversion elements to a landing page often results in significant developments in your site’s conversion rate optimization. Keep in mind that traffic without conversions is bad for the bottom line. Proper CRO execution includes research, identifying landing pages to optimize, developing a series of changes for them, and extensively testing those changes to find a best-fit-scenario for the viewers you’re trying to interact with.