13 Innovative Ways to Drive More Traffic to Your Blog


If you want to attract a strong reader for your blog, it’s obvious that you need to write great content. But that’s not enough: amazing content that doesn’t get read might as well not available. To become a successful blogger, you also need to find out for how to drive traffic to your site or blog.

So what methods do the professionals use?

We’ve accumulated a list of 13 tried and true ways to build your audience.

1. Incorporate social impacts into your blog posts (in which relevant). Writing about, say, social media? Your article has more reliability because you’ve mentioned a specific example, and the thought leader in question may be willing to promote the blog among his or her communities, since it refers to them positively. Same goes for any market community, whether you’re mentioning socially-savvy viewers or sushi chefs

2. Add a link to your most recent article in your Twitter bio and request for retweets. Utilization of your Twitter “real estate” by backlinking to your most recent article in your Twitter bio. You can also drive social sharing by particularly requesting others to retweet it. (If you create large amounts of material, you can’t do this all the time, but it’s powerful when used in spare.) Certainly, a study by Social Bakers of thousands of brands on Twitter found that users who requested their followers to “RT” their tweet acquired 73.48 average retweets per tweet. Compare that with just 2.09 retweets for those without the use of a call-to-action.

3. Send your article out via email or e-newsletter to your contacts. If you have an e-newsletter (and it’s even now one of the most highly effective marketing tools today), involve links to your blog posts. Your subscribers of newsletter already like what you do; this push can remind them to check out your blog. Such email marketing will be very useful to drive more traffic.

4. Add a link in your email signature inviting people to read your most recent blog post. Consider about how many people you email on a daily basis, new and old. This basic practice reminds them you have a weblog, and may interest them enough to click the link.

5. Send your weblog post to the appropriate people/ companies/ blogs that would be interested in reading it and sharing it with their affiliate networks. You can simply send a message like, “I recently posted an article on the top apps for business owners and thought your visitors might find it interesting.” Offer to reciprocate by sharing or linking to a relevant post of theirs.

6. Send your weblog post out to any person or entity mentioned. It’s not just social influences – if you write about a local bakery or car dealership or a software company in your post, send out them a link and inform them. It’s probably they’ll be interested in reading and promoting it, as well.

7. Share your article on different social networks. Pinterest, Vine, Storify, Digg, Quora, Reddit are just some of the many options for spreading your work.

8. Share your post on social bookmarking sites. A lot to choose from here, as well: Newsana is a new, good site, and you should also think about Paper. Li, Delicious, Ebaumsworld, Newsvine, Scoop. It, Technorati, and more.

9. Tweet your post several times, with various teaser quotes. The first time you tweet about your new post, simply make it the title of your article. The second time, you can quote from the article or summarize key points (“Tip to increase blog readers – send a link to anyone you point out in your post”). For your third, you can create a question (“Do you want to drastically increase your blog readership?”). This prevents you from looking like a spammer, and various headlines may capture different readers.

10. Leverage Google Authorship. Signing up for Google Authorship enables your author profile to appear by your posts and links it with your Google+ profile.

11. Use LinkedIn groups. Post the blog via related LinkedIn groups. You can join up to 50 groups and many have thousands upon thousands of members considerably increasing your prospective reach. For instance, if you’re a woman in social media who resides in New York, you might think about joining the “Social Media Marketing” group, with over half a million members.

12. Include things like visual content and videos. Study after study has found people engaged more with images, infographics, videos, and the like. It’s a highly effective way to get readers connected.

13. Make your weblog SEO (search engine optimization) friendly. Include a heading that users might search for in Google, such as a “how to.” Repeat keywords from your headline in your post (but not too regularly otherwise you’ll look like a spammer). And make sure to link to reliable outside sources and think about how you can genuinely add value to the reader. What Google and other search engines seek to put in priority is quality information.